Emma™ Violet Bloom Midi Dress

Emma™ Violet Bloom Midi Dress

4.7 / 5 Rated (3728+ reviews)
$299.95 $85.95 Save 71%
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  • Trusted by 55K+ Australian women
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WHAT MAKES US UNIQUE?: Hand-picked by Coral, never mass-produced. Chosen
for how it feels on a real woman, not how it photographs. I buy only a few
of each, so once your size is gone, it's gone. If 'Add to Cart' is still active — you're in time.

Your Effortless Everyday Favorite

The Emma™ Violet Bloom Midi Dress combines striking simplicity with delicate charm. Crafted from lightweight, breathable fabric in a rich violet hue, it features a graceful vertical line of black floral embroidery down the front for a touch of unique artistry. With its relaxed silhouette and sleeveless design, it’s perfect for beach strolls, casual lunches, or layering for a breezy evening out.

Why Our Customers Love Emma™ Violet Bloom Midi Dress:

  • All-Day Breezy Comfort – Airy fabric keeps you cool and comfortable in any setting.
  • Flattering on Every Shape – Gently skims the body for a relaxed yet elegant look.
  • Artistic Floral Accent – The embroidered bloom detail adds a refined, handcrafted touch.
  • Versatile for Any Occasion – Wrinkle-friendly and easy to style up or down.

Specifications:

  • Fabric: Lightweight and breathable
  • Fit: Relaxed silhouette
  • Length: Midi
  • Details: Sleeveless, vertical floral embroidery, wrinkle-friendly
  • Care: Machine wash cold, hang or lay flat to dry

BEFORE THEY'RE GONE TOO

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Erin™ Pastel Blossom Midi Dress
$239.95 $83.95 Save 65%
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Hope™ Woodland Midi Dress
$339.95 $86.45 Save 75%
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Tess™ Oceanic Midi Dress
$319.95 $79.95 Save 75%

WHAT OUR CUSTOMERS ARE SAYING

MORE THAN 1,700+ REVIEWS

Carol B.

Had a small issue with my order and it was sorted out the same day. That's how it should be done

Carol B.
Margaret T.

Nothing else like it. The fabric, the fit — it all feels intentional.

Margaret T.
Anne W.

Arrived faster than expected and looked even better in person. Absolutely love it

Anne W.
Linda S.

Fast shipping and the quality blew me away. You can tell every piece is chosen with care.

Linda S.
Barbara K.

Had a question about sizing and got back to me within the hour. Incredible service

Barbara K.
Margaret T.

Ordered online and was genuinely surprised. No disappointments here — just beautiful clothing

Margaret T.

For thirty years I stood behind a salon chair, and I learned what a woman's face does the moment she recognises herself in the mirror again. That look is the reason I do this at all.

Six years ago, in spring, I hung up my scissors and opened a little shop near the water. I don't design the pieces here. I choose them, by hand, for how they feel on a real woman and never for how they photograph. And I buy only a few of each, because I'd rather you owned something few other women will.

I opened in spring, so every spring is my anniversary and my one sale of the year. The new collection has just landed, and the whole shop is at its lowest price of the year, my thank-you to you.

Find something that makes you stop. Trust that feeling. I built this whole shop around exactly that moment.

With love,
Coral Hayes
Coral's Noosa 🤍

FAQs

Yes, we offer free shipping across Australia on all orders. No hidden fees, no surprises at checkout. You'll see the full breakdown before you pay.

Each product page includes a detailed size chart to help you find your perfect fit. We always recommend comparing the chart to a similar item you already own.

If you're in between sizes, we generally recommend sizing up for the most comfortable fit. Still unsure? Our support team is happy to help you choose the right size!

Orders are typically processed within 2 business days after being placed.

Once your order is confirmed, you will receive an email with your order number. To track your order, simply visit our order tracking page and enter your order number or email address.

If you experience any issues or have questions, visit our contact page to connect with our support team. We're here to assist you promptly.

Free Shipping

Free shipping on every order across Australia. We'll deliver straight to your door, safely and without extra cost.

30-Day Money-Back Guarantee

Shop with confidence. We offer a 30-day money-back guarantee if you're not completely satisfied.

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